Information to Imaging Introduction

  ItoI Technologies Introduces: InfoSafe - Managed Data Backup Services   WILMINGTON, DELAWARE — August 15th, 2017 — Information to Imaging Technologies (ItoI), a leading document management...

Virtual design streamlines construction process

By Kim Hoey Special to Delaware Business Times The school building had a new roof that leaked every time it rained. At his wit’s end, the headmaster called EDiS and asked if they could figure it out. Using advanced laser imaging, EDiS created a three-dimensional image of the inside of the attic with so much…

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7 Ways to Use LinkedIn to Grow Your Small Business

Grow your small business with LinkedIn by using these seven proven tactics.


There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business. With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. Here are seven ways to grow your business using LinkedIn:


1. Create a LinkedIn Company Page 

We’ve found that LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. According to Forbes, only 57% of companies have pages. The remaining 43% are missing out on a free opportunity to generate leads, talent, and, ultimately, revenue. 

If you don’t already have one, create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees. This will help you select the right photos and messages to use on your page.  For a step-by-step guide on how to create an above and beyond Company Page, view our LinkedIn Company Page Best Practices


2. Promote Your Company Page 

Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.  Promoting your page on other platforms or via email is also a great way to grow your audience. Here are some simple ways to get the word out: 

·       Announce the launch of the Company Page on your personal LinkedIn profile 

·       Encourage employees to follow the Company Page by making it a part of your onboarding process—Social Media Today reports that content shared by employees receives eight times the engagement as brand shared content 

·       Link to your Company Page in the footer of your marketing emails or newsletters 

·       Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page 


3. Share Content Regularly  

The more you post, the more people you can potentially reach and convert. Best-in-class LinkedIn Company Pages are consistently updated to ensure that visitors have plenty of new content to consume and share.   To get started, try posting at least once per week. It’s not uncommon for companies to post three or more times per day. Post whenever you have something worth saying. Posting consistently shows Company Page visitors that your company is active on LinkedIn. Use LinkedIn’s Company Page analytics to see your top performing updates, your best times to post, and which members of your audience are the most engaged. With this information, it’s easy to make data-driven decisions to optimize your Company Page content. In addition to posting often, here are a few more stats to help you boost engagement: 

·       Posts with links receive up to 45% more engagement 

·       Images see an incredible 98% increase in engagement 

·       Posts that have relevant “best-of” lists get almost 40% more amplification 


When a post gets good engagement, consider promoting it to a wider audience with LinkedIn Sponsored Content. Take the Sponsored Content Tour and discover how Sponsored Content amplifies your best content. 


4. Showcase Thought Leadership  

Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about. To get started with thought leadership content, try to provide a unique perspective on your industry, product, or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.  For more ideas and advice on expanding your brand’s authority, download our Sophisticated Marketer’s Guide to Thought Leadership to learn more. 


5. Target Sales Prospects 

LinkedIn has over 500 million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience 

LinkedIn members are more likely than other social media users to keep their profiles up-to-date, making it easier for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections. Once you’ve found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too. For more ways to reach your ideal audience, learn how to advertise on LinkedIn. 


6. Build an All-Star Team 

LinkedIn has helped 75% of job switchers make informed career decisions, making LinkedIn a top recruiting network. What are candidates looking for when making those decisions? Our research shows that 66% of candidates want to see company culture over everything else. To take advantage of this preference, consider enhancing your Company Page with a LinkedIn Career Page 

Career Pages allow you to target audiences with a personalized look into your company, culture, and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals. 


In addition to creating Career Pages, encourage employees to share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Their shared articles and recent updates will automatically populate, providing visitors with up-to-date information. Watch our video below on how to use the Life Tab to attract the right talent for your company. Video: 


7. Hire Freelancers 

You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental. Fortunately, finding the right talent for the task at hand isn’t as tricky as it once was, even if you can’t afford the salary of a full time employee.  LinkedIn ProFinder enables you to post your projects, receive free proposals, and hire trustworthy professionals all in one place. ProFinder will even pair you with local professionals to ensure you have the best freelance experience possible. With 172 professional services available on ProFinder, it’s easy to find the perfect professional for any task.  

LinkedIn vets all of the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used, so you’re never in the dark about who you’re hiring.  

By using freelancers, you’ll get access to outside perspectives & broad experience of professionals of all kinds, from creating websites and designing logos to managing your books or crafting your marketing strategy. Plus, with none of the management overhead of a full-time employee, you can focus solely on the job at hand. 

Innovation Delaware Company to Watch: Chemours

Since it was founded in 1802, DuPont has purchased, sold and spun off many businesses, but perhaps never more dramatically than in 2015, when it officially established Chemours as a $6 billion global firm focused on the performance chemicals business, in anticipation of DuPont’s merger with Dow. The core business units of the new company…

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Delaware will compete for Amazon’s headquarters

Immediately after Amazon announced plans yesterday to open a second North American headquarters, emails began flying around Delaware government offices. Delaware officials will announce today that they will join Chicago, Los Angeles and other cities in the competition for Amazon’s $5 billion “HQ2.” “It’s interesting how it works in Delaware. All we all needed to…

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Innovation Delaware Q&A: Dora Cheatham of Delaware Sustainable Chemistry Alliance

The Delaware Sustainable Chemistry Alliance (DESCA) was formed in 2010 to foster long-term innovation among key stakeholders in the public and private sectors in Delaware and its nearby regions. The alliance accomplishes its goal by working with thought leaders in industry, government and academia to link resources in ways that can both optimize funding for R&D…

The post Innovation Delaware Q&A: Dora Cheatham of Delaware Sustainable Chemistry Alliance appeared first on Delaware Business Times.

Mobile unit visits Wilmington neighborhoods about jobs

Wilmington Mayor Mike Purzycki and Delaware Labor Secretary Patrice Gilliam-Johnson will partner on a new initiative to educate community members about employment services. The partnership will send out a specially-equipped bus called the Mobile One-Stop unit that will offer all of the services available in a Department of Labor office. The bus is equipped with…

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Delaware judge rules in investor lawsuit targeting Uber

(AP) — A Delaware judge ruled Wednesday that an investor lawsuit targeting Uber Technologies’ former CEO must be moved to private arbitration. The judge granted former CEO Travis Kalanick’s request to put the lawsuit on hold while an arbitrator considers claims raised by venture capital firm Benchmark Capital Partners. The ruling came one day after…

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Cut The Cord, Stream NFL Redzone & Save Money!

NFL Network and RedZone are available to watch on most platforms and devices. We put together a step-by-step guide so you can see every touchdown this season. Sling TV offers NFL Network, NFL RedZone, ESPN together in their Blue Subscription ($25-per-month) with the Sports Extra add-on for an additional $10 per month.  Sling TV subscribers get …
Continue reading Cut The Cord, Stream NFL Redzone & Save Money!

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Roku TV Offers Mix of Streaming Plus Local Channels-WhyFly

TCL’s Roku TV offers good mix of streaming, local channels by  RICH DEMURO For full article click here: One of the most popular questions I’m getting these days has to do with cord cutting. People want to cut the cord but don’t want to lose local programmings like their favorite news channels and sports. Now, with new …
Continue reading Roku TV Offers Mix of Streaming Plus Local Channels-WhyFly

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